Every Workhorse print design or branding project begins with a pencil & a piece of paper. Getting back to basics is what makes WCP print & branding so much fun: creating by hand then refining the work digitally helps every piece to be truly unique.
We set out to create the JTown's Grill logo with one thing in mind -- fun. We knew the logo needed to represent the energy and good times that come with the restaurant's vibe. Working closely with the JTown's crew was great, and we are really happy with the outcome.
Working with Nashville-based brothers & pop rock duo Tom & Hebron is a blast. Workhorse had the opportunity to create the branding, photography, and art direction for their sophomore album, Zoyugo. Tom & Hebron recorded absolutely everything on Zoyugo with their own two (well, four) hands. Every instrument, every vocal, every lyric. Our goal was to incorporate that spirit into the visuals for Zoyugo. We had a great time working with the brothers and wish them all kinds of success!